Stop Word Vomit Now

Maybe “Stop Word Vomit Now” should be my new tagline for my business. I'm kidding. I do a lot of networking and here's the thing – I observerve (and experience) people doing wackadoodle (that's the technical term) things all the time that are absolutely going to lose them connections and business, instead of making them.

Here's my question to you, “Have you been at an event and introduced yourself and then, before you have a chance to say another word, they start their word vomiting?” Here's what word vomiting sounds like … “Hi Kim, I'm Hilda and I sell vitamins in fact my vitamins are the best in the world they are all organic and they are backed by research that only my company has done in the Amazon Rain Forest we source these vitamins from native people we pay a fair wage to and we love all people in the world – would you like to buy some? ”

It feels like an assault, instead of a conversation. My first thought is “breathe”. OK, that's probably not my first thought, and I do not think I can write my first thought without being censored.

I'm assuming you would NEVER do this yourself and if you do, my advice to you is STOP. Stop now.

What should you do instead?

Here is the golden rule of networking: GIVE more than you get. Be a connector.

Go to networking events with the idea, and attitude, that you are there to help other people make connections, and grow their business. It is rarely, if ever, appropriate to sell at a networking event.

Your goal for the event should be one – five substantive conversations where the person will remember you afterwards. Then, for goodness sake, follow through on any introductions or commitments you made.

Also, use the 80/20 rule, where you talk 20% of the time, and they talk 80%. Your 20% should be mostly made up of really good questions. In addition, when they ask you a question, answer with a short answer and then turn it back over to them. It might sound something like this, “Hi Kim, what do you do?” “Jerry, thanks for asking. I work with mid-market companies who have the challenge of managers who are promoted because of their technical skills, and they do not know how to manage people. minimum of a 15% increase in productivity. What's your experience with manager training? ”

I promise you will make meaningful connections and grow your business networking this way.

Amazing New Offset Technology Prints More Colors And Detail

When Good is Not Enough

You probably have never heard of the new high definition stochastic (STO-chas-tic) high-resolution offset printing that is capable of producing near photographic colors and detail. The reason you do know about is why is that there are only a very few commercial printing companies offer it. There are many advantages using stochastic screens. This new screening technology does not use dots. This article explains the difference between the two screening methods.

Conventional Printing Is Just OK

Most local and online commercial printing services use conventional line screens that use dots in a rosette pattern with each ink color at 30-degree angels and black in the middle. Every offset printing service changes the number of dots per square inch (dpi) in the halftone screens. It can vary from 150 to 300 depending on the company. More dots equal more the detail.

Offset Printing Problems Do not Get Better

When conventional offset printing problems can not get fixed using conventional old technology there are potential problems that can occur with the halftone dots. Some of these are moiré patterns and banding. Banding can occur in graduated in tones and color blends when ink builds up and pools.

When Excellence Is Available

There are many advantages using stochastic screens. This new screening technology does not use dots. It uses very tiny 20-micron random specs that simulate grain in film. There are 1,270 specs in a square inch. High resolution stochastic screens produce more cmyk colors, smooth color gradations and blends with more detail in the shadows and highlights and moiré patterns are eliminated.

New Printing Technology Eliminates The Potential Problems

More colors print brighter and sharper because the process uses 10 to 15 percent less ink than conventional offset printing. This eliminates ink pooling so more light is reflected off the white paper and inks can not pool and create unwanted uneven color blends and gradations. Also, there is more leeway if the registration shifts during the press run. It will not affect the quality of the printing process.

Quality Improves And The Cost Stays About The Same

It is not often when you can buy a higher quality product and the price is about the same as or or is less than you might be paying now. This new 21st century offset printing technology makes press set-up easier, faster and has less paper waste during make-ready. The inks dry faster so production times are reduced for more efficiency.

Offset Printing Companies Try To Fool You

When people go online and search the keywords “high resolution” or “high definition” offset printing they are not likely to find an a printing company that actually uses stochastic screens. Many printing services use these keyword marketing terms to try to impress the uninformed researcher into thinking their printing is better. Do not be fooled. The best way to find out is to contact them and ask what the number of dots per inch line screens that use for offset printing. What ever they tell you it is not high resolution unless they tell you they use high resolution stochastic screen technology.

When Excellence Is Available Good Is Not Enough

When you compare the brightness of colors, the details in highlight and shadow areas, smooth color blends and gradation to previous similar jobs. In addition, stochastic screens can print wow factor effects like lenticular cards, plastic cards, foil cards that do not require expensive dies and hot foil stamping, foil cards can be printed all cymk color using blend and gradations. Now that you know the benefits of near photographic stochastic screen high definition offset printing the next step is to use it on your next printing job.

Is Your Business a “Service” or a “Brand”?

Do you remember the early cell phones?

The first one was made available to the public in 1984 (the year I started my business). It weighed an unimaginable 1.75 pounds and earned the nickname “The Brick.” It cost $ 4,000 and had a battery life of only 30 minutes!

But do you recall the brand of this cell phone?

Almost nobody does, because when a new product enters the market, branding is not important. Instead, the new product is compared to what came before – in this case the “wired telephone.”

And all the selling points of this new product were about the advantages of the new technology.

But this does not last very long. New products in the same category enter the marketplace with new and improved features and performance.

That's when the marketing shifts from being marketed as a new “Product” to being marketed as a new “Brand.”

New cell phones were no longer compared to wired phones, but to other cell phones. And what was emphasized were all the new features of that cell phone.

Then, of course, with the iPhone, cell phones became “smart phones,” a whole new category with new branding opportunities.

In 33 years we've gone a long way from “The Brick” to Apple's “iPhone 10.” And it's hard to avoid the massive marketing of this device and comparisons it to its closest competitor, the Samsung “Galaxy S9.”

What's true for products is also true for professional services.

We're all familiar with legal, architectural, accounting, medical, and engineering services.

Once upon a time (in most cases, hundreds of years ago), these services were new and were touted as something really different.

But as time marched on, these services became differentiated through specialization. Now, for each of these professional services, there are an endless number of specialties.

For instance, I go to a dentist who practices “general dentistry,” but if I need a root canal, a tooth extraction, or dentures, I'll be referred to a specialist in that field.

But what about professional coaching services?

I was there at the dawn of professional coaching (sometime around 1990). I actually sub-leased an office in San Francisco from Thomas Leonard, the person who launched the coaching profession on a large scale by offer training programs in becoming a professional coach.

Subsequently, two of his students, Laura Whitworth and Karen Kimsey, started the coaching school, CTI (Coaches Training Institute), and I designed their first brochure.

CTI is still alive and well as are dozens, if not hundreds, of coaching schools that followed in their wake.

Back to Service vs. Brand

At one point, coaching was new and most people had few reference points as to what it actually was. It was not therapy and it was not training. It was kind of like an “individualized growth program designed to help people accomplish more in various areas of their lives.”

And over the years, coaching has diverged into an endless number of specialties. You can find a coach for just about anything, from success achievement, to marketing professional services. (Sound familiar?)

One of the ways you differentiate a professional service such as coaching is by the clients you work with and the results you help them accomplish.

But as a profession matures, that is no longer enough.

Sure, consumers want to know what you work with and how you can help them. But how do they choose between professional coaches who seem to offer almost identical services?

It's not just the service you offer, the clients you work with and the problems you solve. After awhile, that becomes too generic to even matter.

You can not be generic anymore; you need to be a brand.

Clients are no longer looking for just a coach, they are looking for a coach who stands apart from every other coach.

So, how do you differentiate yourself as a coach (or any other independent professional)?

By your depth of knowledge. Through writing, speaking, blogging and social media you position yourself as trustworthy and more authoritative than the average professional.

By your personal style and approach. Through the look and feel of your website, videos, webinars, etc., you build a know-like-trust factor.

By proprietary methods. When you have a different and more effective way of getting results, you stand apart from all of those using older methods.

By what others say about you. Good, in-depth testimonials and case studies prove that you not only produce great results for your clients, but are also wonderful to work with.

The overall clarity of your message. It's not just what you say, it's how you say it. Your message needs to elicit this response: “He / she is speaking directly to me; they understand me and can help me.”

All this and more becomes your “personal brand.”

If you're going to succeed as a professional coach or independent professional these days, your personal brand must stand out in a way that is memorable, or you'll become as irrelevant as the wired telephone.

Cheers, Robert

360-Degree Videos – A Game Changer in the Modern Marketing

360-degree videos have a huge amount of interactive elements for your active social media marketing. These videos have unique qualities to appeal, engage and retain the viewers to convert them into desired target audience. Branding and building corporate image of the organization take place through such strategic efforts of creating immersive videos. These videos give you with a chance to stand out in the crowd to achieve a competitive edge in the markets across the world. These videos, therefore offer you a way to mingle information and entertainment to drive your business. 360-degree videos and virtual reality impact the consumer behavior, user experience, and buying habits in a unique way like never before.

Online video marketing is flourishing these days with the latest trend of 360-degree videos and virtual reality. 360-degree videos have the power to capture curiosity, drive communication, and increase followers cum viewers at a massive speed. Click through rates and audience engagement is generated in a way better way through 360-degree videos. The fascination, craze, and popularity that 360-degree videos have created in the global markets have transformed the concepts of audiovisual representation. Online marketers have a specific goal in their minds to create the videos that are more interactive and immersive in nature. It is because, the more the video is interesting, the more likes, comments, shares, and re-posts would increase. Occasionally, your content will be trending continuously in the feeds.

With consistent progress in the online video sector, new technologies have opened the doors of opportunities to the marketers to go global. 360-degree videos are the newest types of videos having the ability to make the viewers feel as if they are present in the situation. To create these videos; special cameras are used to cover the spherical view from all the possible angles to give a complete view to the viewers. In traditional videos, we do not have the control over what we are watching, whereas in 360-degree videos you can easily regulate the angle as per your choice from where you can see the motion. In such videos, you can quickly make pan-tilt movements in the videos without wearing virtual reality headsets. With the help of simple mouse or keyboard / keypad, viewers can drag the picture or video to watch it from the preferred angle. Here, a user-friendly way to look at the videos from laptop / tablet gets more popularity along the audiences.

Most of the major social networking platforms such as Facebook, Twitter, YouTube, Pinterest have invested in this technology to upload these types of videos online. Viewers, as well as publishers, get a chance to distribute and watch 360-degree videos. Many social networking websites today are willing to promote the online marketing strategies these days. 360-degree videos are exclusive opportunities to create communicative, immersive stories to engage the viewers through motion, sound, and sight in the most creative manner. For any company, its golden opportunity to promote its brand through providing a personalized experience for the viewer by placing it in the fictional ambiance. These immersive videos provide the viewers with fully customized and rich media experience to focus entirely on the story. Such an experience leaves a greater impact on the minds of the viewers ie potential buyers to mesmerize them with the utility of the marketed product or service.

Advertising is all about attracting the customers' attention towards the marketed product or service through adding a unique and creative element in the story. 360-degree videos play a vital role in fulfilling this requirement through an innovative and fresh way of boosting the audiovisual content for the viewers. Since, these videos are very interactive, appealing; they stimulate the viewers to go for it. They contain a call to action message directed towards the viewers. These types of videos are widely used in industries such as real estate, tourism, hospitality and so on. They have the power to include a viewer into the scenario from deep emotional level by effectively putting him / her into the situation. Viewers get an opportunity to view a particular product or service from all aspects consuming overall outlook to verify the utility. The versatility and great level of user engagement these videos have are just unparallel. This type of content goes viral quickly across the internet to acquire millions of views within few minutes.

How to Write a Sales Letter That Sells

Let's get one thing straight. There's no such thing as a winning sales letter template.


Because one size does not fit all.

Every letter you write will have a different goal. They may even go to different audiences. That's why you're not about to find a set in stone template to follow.

The success of your mailing will be determined by several factors:

  • Your audience
  • How they are feeling on the day they get your letter
  • Your offer
  • The time of year
  • Their journey into work that day …

That's right – it's not really about your letter.

Not helpful, but there are a few tried and tested techniques you can use that, if tailor to your audience, will boost your chances of success.

1. A strong start

The beginning of your letter will determine its fate.

Grab readers' attention from the outset by using a spelling headline before the greeting and a killer first sentence that forces them to read on.

The headline should be straightforward, and include the main benefit – that you'll save the money, make them more successful, have a better life etc.

Make sure you always go for clarity rather than creativity.

2. What's wrong?

Them problem / solution format works really well in the world of sales letters.

You already know the issue your reader is facing, so show empathy and offer a solution that will make it go away (your product or service).

It really is that simple. Forget elaborate prose – get straight to the point and show him how you can improve his life.

3. Benefits

The solution you offer must always focus on the benefits of your solution.

Right now, your reader is not interested in how many sizes or colors your thingummy comes in, he just wants to know it will make his life a lot easier.

Relate everything you say back to your reader and how it satisfies his needs and how it will make his life better.

4. Offer

Give someone an offer and they'll fall at your feet. Just ask them to buy and they'll head for the hills.

People love offers.

I bet you would think long and hard about buying a pair of glasses, but given a buy one get one free offer and you'll be there at the front of the queue with your wallet open.

Once sold on your thummy because of the benefits, your reader will have to be tempted by a strong offer – that means an exceptional deal that outweighs the price.

5. Guarantee

What happens if it changes its mind or does not like your product?

A money back guarantee will give the reassurance needed to buy.

6. Now what do I do?

All the hard work has been done. Your reader is about to buy. To make sure he does you have to tell him what to do next – and make it simple.

Offer multiple buying options, if a physical letter include a stamped addressed envelope, and clearly show your email address, order phone number etc.

Just as if you were face to face with a customer, you have to ask for the order or you will not get it.

So there you have it.

This may not be a sales letter template, but it's as close as anyone can get to one. By making sure you follow all of these tactics you will be giving your sales letter the best possible chance of success.

For GOD’s Sake, Just Try Something New!

I really admire successful people. And over the years, I've studied many of them, read their biographies and books and tried to emulate their strategies.

These books have helped me, but it was not their strategies thatave me the most valuable insights.

I discovered the one thing all successful people have in common, a trait that all of them have practiced without exception:

They try new things. Risky things. Innovative things.

Their progress and success is based on breaking the mold, and doing the things very few people are willing to do.

And I'm saying it so simply because it is that simple and that difficult.

Sure, we all try things in our business:

We read articles and books

We put together a website

We try new software and online tools

We participate in social media

We ask for referrals from existing clients

We get out there and network

But with most of these, we're just going through the motors. We're doing what everyone else does to just survive in business.

Most of these activities are safe and do not challenge us, let alone lead to breakthroughs in performance and results.

This article is an attempt to help you understand what it takes to successfully try new things.

Why do we settle for doing the safe things that everyone else is doing? Why do we hold back and play small more often than not?

It's very simple, really.

Trying new things is scary!

If it was not, we'd all be outrageously successful at everything we attempted to accomplish.

And clearly, we're not.

Instead of trying new things we delay and procrastinate. We get stuck in perfectionism. We judge and second-guess ourselves. We are analyzed by analysis. Or we hope things will change.

The first thing we tend to do is make a whole lot of excuses. We convince ourselves that we're not ready yet.

We do not try new things because we believe …

we do not have good enough ideas

we're not smart enough

we do not have enough information

we are lazy

we're not committed

we do not know the right people

we do not have enough time

we are disorganized

we do not have the right resources

we do not have the experience

we are not creative

we are inherently weak

we do not know where to start

we have bad habits

we can not get a break

All of these are just delay tactics. And none of them is legitimate.

The one and only reason we do not try new things is:


Many people, much wiser than me, have a few words to say on the subject:

“Fear is the mind-killer. Fear is the little-death that brings total obliteration.” – Frank Herbert
“There is only one thing that makes a dream impossible to achieve: the fear of failure.” – Paul Coelho

“When we are afraid, we pull back from life.” – John Lennon.

“Fear cuts deeper than swords.” – George RR Martin.

“We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.” – Plato

“Men go to far greater lengths to avoid what they fear than to obtain what they desire.” – Dan Brown

“I must say a word about fear.” It's life's only true opposition. – Yann Martel

“Fear kills everything, your mind, your heart, your imagination.” – Corenlius Funke

“Fear defeats more people than any other one thing in the world.” – Ralph Waldo Emerson

“One is never afraid of the unknown; one is afraid of the known coming to an end.” – Krishnamurti

Yes, the only thing that stops us from trying new things, from success, from living our dreams, is fear.

Therefore the only way to succeed is to face our fears and try something new anyway.

And this is a lifelong process, an everyday process.

Thankfully, many wise people have even more to say about going beyond your fears.

“Fear is inevitable, I have to accept that, but I can not allow it to paralyze me.” – Isabel Allende

“I believe that every single event in life happens as an opportunity to choose love over fear.” – Oprah Winfrey

“We meet fear. We greet the unexpected visitor and listen to what he has to tell us. When fear comes, something is about to happen. ” – Leigh Bardugo

“Find out what you're afraid of and go live there.” – Chuck Palahniuk

“I have learned over the years that when one's mind is made up, this diminishes fear; knowing what must be done does away with fear.” – Rosa Parks

“There's no shame in fear, my father told me, what matters is how we face it.” – George RR Martin

“It's better to die laughing than to live each moment in fear – Michael Crichton

“Do not fear failure. Not failure, but low aim, is the crime. – Bruce Lee

“Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.” – Marie Curie

“He who has overcome his fears will truly be free.” – Aristotle

“Courage is feeling fear, not getting rid of fear, and taking action in the face of fear. – Roy T. Bennett

Face your fears. Find your inner courage. Take action.

This is really the only strategy we need to remember and come back to over and over again, no matter what we want in life.

Do not be distracted by a million strategies that everyone tells you are the answer to success:

– Develop a perfect 10-step morning routine

– Read one book every week

– Exercise 30 minutes every day

– Write down your goals and look at them daily

– Meditate before you take on a big challenge

– Write a step-by-step action plan before you start

– Make sure your goals are aligned with your purpose

– Keep lists of every task and project important to you

– Write down all the things you're grateful for

– Pursue excellence in everything you do

Forget about all that stuff. It only clutters your mind.

There's nothing wrong with any of these, except that we think they hold the key to our success.

Instead, they just distract us from taking action now on that new idea or project that's important to us.

We do not need to be perfect or make things perfect and organized before we take action.

Nothing, absolutely nothing, trumps trying something new that we fear. And then simply doing our best.

Everything in our lives neatly falls into place when we make that primary success habit.

All the ideas, strategies, tips, people, and resources that we need will come to us naturally and easily when we face our fears and take action.

If you do not believe me, believe these people:

“Do one thing every day that scares you.” – Eleanor Roosevelt

“Everything you want waits on the other side of fear.”

– Lisa Wingate

“On the other side of fear is your breakthrough.” – Jeanette Coron

“Feel the fear and do it anyway.” – Susan Jeffers

Cheers, Robert

PS You'll find some wonderful quotes (more than 6,000 of them) about overcoming your fears on Goodreads .

Making Real Business Connections

I'm guilty of abusing new connections. But worse, I'm guilty of magic thinking when it comes to connections.

Making a business connection is a first step in a process that requires a lot of work. In the past, I've made connections and then launched into sales pitches. This happens to me a lot – and I see a lot of you reading this nodding your heads in agreement. But I've also been guilty of sometimes a worse practice, and that's assuming / hopping / wiping / believing that once I make a connection, that other person will reach out and not only beg me to sell them my services, but also put in one hundred percent of the work to build a relationship.

It can be scary, and it can certainly be a pain, but you have to be willing and able to take that first step once a connection is made. You have to reach out and do – not just 100% of the work, but – 110% of the work to build and grow your new connection into some kind of relationship. Your first step is asking about them, getting to know what motivates them and makes them get out of bed every morning. The next step is offering of yourself, asking “What can I do for you?” The third step, which many people ignore, is actually coming through with whatever you promised in step two!

1 – Ask About Them
Your connection with someone does not even warrant a number – that's how basic it is. Step # 1 is asking about your new connection, and actually listening to, and absorbing, the answer. And I'm not talking about asking, “So, what line of business are you in?” Egypt, “What do you sell?” Ask new new connection an open-ended question about themselves.

“Tell me – what makes Susie Jones rise and shine each morning?”

None of us are ready for this question. Are you? No, we all want to mumble our reminded elevator pitch which is all about what we want to sell them. Here's the hard part – do not accept that lame answer. Dig. Re-frame the question, and let them know you're looking for personal information. Do not be afraid to tell them explicitly what you want to know.

“C'mon Susie. That's what your canned answer for what you do for a living. give it meaning? ”

Now, listen to that answer, and internalize what they tell you.

2 – Offer A Hand
Listen to the answer to the above question, and start thinking. What can you, personally, offer this person? What other relationships have you developed where you can connect with another person and get your new connection what they need or want? One of my top concerns [Are you paying attention?] Is a cat rescue organization called Kitty Corner. Not only are they a client, they're also where I've adopted four of my pets over the years. I've yet to have a connection offer to make a donation, or to find me a larger donor for them.

I'm not saying you should offer to move their piano this weekend, but find something you can offer to make their life a little brighter. I use copies of my first book as a business card. But if they mention their kids or grand-kids, I have a selection of signed books by some children's authors I know. If that's the only interest I can match, I offer them a copy.

“Your face lights up when you talk about your daughter, Susie. I have a signed copy of a children's book by a friend of mine.

Or maybe your new connection needs life insurance, or is looking for reclaimed barn boards for their new den. If you can help them, offer to do so. And if you can not help them immediately, offer to keep an eye out for them, maybe offer their services to some of your other connections.

“I do not have any connections looking for magazine ad space right now, Susie. But I tell you what – if you give me a dozen of your cards, I'll send them to my local connections along with my personal recommendation that they contact your first. Would that be all right? ”

3 – Follow Through
Whatever you've promised in step # 2, do it! You know how many people who make promises drop the ball. Do not be one of those folks. Especially if what you've offered seems simple or even inconsequential. Most people ignore those promises, whether they make them or have them made. Doing small things can have an amazing impact, both for the do-er and the recipient. You'll get a sense of accomplishment if nothing else, and they'll probably be remembered you remembered.

Plus there's the psychological law of reciprocity, where they feel like they should do something for you now, but that should be totally beside the point.

The important part of this is to honor your word, keep your promises. Even if they never do anything for you. Or maybe I should say, especially if they never do anything for you.

Your Budding Relationship
And this is how you start building a relationship. Once you start developing that relationship, maybe you can ask them if they want to buy whatever is it you're selling. Or if they know other people who want to buy what you're selling. Better yet, maybe they have connections you can connect with, and start building relationships with those people too!

So, I'm asking you – YES YOU. What makes your life worth living? What makes you smile every day? What are the top five things in your life that give it meaning? Tell me below. Let's connect, and start working towards a relationship.

Trade Show Display Mistakes to Avoid

Creating a successful trade show display requires many actions: choosing the right exhibit company, selecting your target audience, selecting design features, simplifying text, and more. However, avoiding certain activities can also contribute to more profitable custom exhibits. Avoiding these mistakes is an important part of creating the highest quality, most affordable display possible for your business. Here are a few of the most common mistakes exhibitors make that can affect the success.

Failing to Read the Exhibitor's Manual

You should receive an exhibitor's manual for every trade show at which you register. This manual is an exhaustive list of the rules and regulations that govern your time at trade fair. For example, it should include the deadlines for renting equipment, the types of lighting that are (or are not) allowed at the show, the kind of technology that the event can support, and so forth. If you read it carefully, you should know everything you need to successfully exhibit at that show.

Unfortunately, many exhibitors fail to read this manual, out of boredom or a misplaced confidence that they already know all of the rules. The truth, however, is that each trade show has its own unique rules that can affect the design of your display booth. For example, rules about the height of your custom exhibit, the types of lighting allowed, and delivery deadlines can all impact when and how you design your display. Reading the exhibitor's manual before you begin the design process with your exhibition company can equip you to make decisions that comply with your trade show's rules.

Choosing the Wrong Sized Display

Another common error also occurs before the design process even begins. This error involves choosing the wrong sized display. For example, if you reserve one booth size and build another, you might end up with custom exhibits that simply do not fit. Alternately, your booth space and display may match, but the size may not fit your needs. For instance, exhibits that are larger than necessary can eat up so much of your budget that you have nothing left with which to design your large display. Plus, if you go too big, you risk having a display that looks empty because you simply do not draw enough visitors to make the space worth it.

Alternately, small displays can leave your booth feeling overcrowded. And an overcrowded booth can discourage visitors who otherwise would have stopped by. Or, it can make you look insignificant if your competitors bring larger exhibits. Plus, while you are likely to save money with a smaller booth, you may find that a small booth does not fit your business' needs if you happen to grow quickly over the course of a few years. The key is to select a booth size that meets your needs, gets your audience's attention, and leaves you enough money to build a unique trade show display.

Failing to Plan Ahead

One of the most common mistakes made by exhibitors is failing to plan ahead. Just building a unique trade show display requires 6-8 weeks of construction. Fleshing out your vision and creating and refining a design take even longer. A good rule of thumb is to give yourself and your exhibition company 4 to 6 months to complete the process of creating custom trade show displays . Any less than this, and you might not get your display on time. In addition, a failure to plan ahead can mean missing deadlines at the trade show (such as for trade show equipment rental or delivery windows). Or, it might mean losing out on the lower rates for reservations, materials, and services that are available to people who request them ahead of time.

Failing to plan ahead can also result in a less effective custom trade show exhibit. For example, if you do not develop a marketing strategy and set goals for your display, it will be difficult to create a display that meets your trade show needs. Without set goals, an understanding of your target audience, and a focused message, you are inadvertently to attract the leads you need to make your time at the trade show worthwhile. Planning both your marketing strategy and your display needs ahead of time can lead to a less expensive but more effective custom trade show exhibit.

Focusing on Cost Instead of Quality

Creating a unique trade show display on a budget can be a challenge, especially if your budget is small. That is why many exhibitors try to build their displays with the least expensive materials and the cheapest design services out there. They hope to achieve a successful trade show display without overspending.

Unfortunately, this strategy rarely works out. By using cheap materials and cheap design services, you risk getting what you pay for: sub-standard designs that wear out quickly or do not work the way they should.

Instead of making cost the most important element in your design decisions, consider making quality most important. This might mean that you have to build a smaller display or add fewer features. However, choosing quality materials and an experienced exhibition company does not mean having to give up on your budget. Instead, your exhibition company's design services should be able to work with you to innovate less expensive solutions that do not compromise on quality.

Trade show display mistakes may be common, but they are not inevitable. If you can avoid them, you can save yourself time, money, and stress, both during the design process and during the trade show itself. If you read the exhibit's manual, choose the right sized display, plan ahead, and focus on quality instead of cost, you should end up with a beautiful, unique trade show display. By avoiding the pitfalls many other exhibitors fall into, you can enjoy a more profitable and less stressful time at your trade shows.

The Long Lost Art of Being Discovered

One of the most of

fascinating Hollywood legends is the discovery of film actress Lana Turner at the soda fountain in Schwab's drug store in Hollywood, by director Mervyn Le Roy in 1936.

Wikipedia tells a different story, saying that Turner was discovered by The Hollywood Reporter publisher, William Wilkerson, not at Schwab's, but at the Top Hat CafÃĐ.

Neverheless, this legendary story gave rise to the American myth that “anyone can be discovered, anyone can be successful because of a stroke of luck and the right connections.”

However, Turner's online biography states: “She was not found at a drugstore counter like some would believe you, but that legend persists. in search of movie roles. ”

She was not even born with the name Lana Turner; her given name was Julia Jean Mildred Francis Turner (try putting that on a movie poster).

Turner, one of the greatest Hollywood beauties, had a film career that spanned 48 years.

Why all this interest in Lana, Turner?

I think it's the confluence of the Academy Awards show on Sunday night and a meeting I had with a client last week.

At the Oscars, I was inspired by the hard work and dedication of the many nominees who had worked, sometimes for decades, before being recognized for their excellence.

My client, who is a brilliant consultant with many professional credentials and accolades, also inspires me. She is smart, committed, and hard working.

But I think she might be working a little too hard on expecting to be discovered by the right person.

For her, this means making connections with influential people who Â- she hopes – will refer her to new clients.

It's wonderful to be referred by others who are more established, successful, and visible. And this approach to marketing can sometimes work when played as a long game.

But if you put most of your attention on these favored-for referrals, you may not spend enough time connecting directly with prospective clients right now.

Pounding the pavement is certainly not romantic, but it's infinitely more practical.

Advice to my client:

Keep an eye out for long-term referral partners, but put most of your effort into connecting with, speaking to, and meeting with those who can buy your professional services today.

Cheers, Robert

PS This is a paraphrase of a quote by Lana Turner:

“If you do not approach clients, you're called aloof, if you do, you're a hustler. update my website. ”

See Lana Turner Quotes

4 Ways to Better Networking

Let's say, you have joined a formal networking group or decided to network in your company and meet new people. What are the next steps? How can you build viable networks and grow professionally and socially? How can you cultivate great relationships? How can you stay consistent in your networking endeavors?

Listed below are a few methods for achieving momentum and long term stability in your networking endeavors.

See the End Goal

Many times we create goals but do not consider the length of time, resources and energy required to carry out these goals. Being focused, having a plan and staying devoted to tasks are critical in building networks. How do you want your network to look in 6-months? 1yr? Egypt 2yrs? Who are you willing to reach out and build quality relationships? What obstacles could cause for challenges? Take time to forecast and think ahead about how you plan for success.

See the Opportunities

Once you have met someone at a meeting, event or through an introduction, quickly follow up. Show a sincerity in wanting to connect and build relationships. Agree to follow up and keep the momentum going. Take time to brainstorm ways of working together, building each others networks and offering support. Do not drop the ball. Create calendar reminders to check in and reconnect.

See the Obstacles

As mentioned in the article, define obstacles that could hinder your progress. Obstacles include but are not limited to: demands at work, shift in career or professional goals, inability to attend networking events on a regular basis, limited activity with online networking, responsibilities with school, family, etc. Create ways to overcome these obstacles and reach out to friends and colleagues for support, advice and guidance.

See the Benefits

Similar to opportunities, you should list the benefits of having a great network. Benefits include but are not limited to: better communication skills, access to more opportunities, professional or business development, achievement in leadership, more community involvement, etc. Outlining these benefits can be a motivation to stay on course in your endeavors.

Use these practical and helpful tips to improve and sharpen your networking skills and approach. Remember to value relationships and keep the momentum going in your endeavors.

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