Experts’ Forecast on the Future Growth of Coworking Spaces in India

The startup eco-sphere has been continuously growing across all major cities in India and since the incidental lull, the various global giants in the office space industry have noticeably shown a significant amount of interest in the co-working segment. A large number of startups are now looking forward to cutting down on the operational costs of owning or renting exclusive office spaces. This cut down on the operational expenses is enabling the startups to invest more funds in the core business like increasing the production or retaining the talented employees by offering them the desirable higher pay packages. The co-working spaces have become very popular due to the model of pay-as-per-use with reasonable and defined rates for the set of offered services.

Also, these shared office spaces have certain unique amenities like a food court, crèche services, gaming zones, spa, gym, sleeping pods etc. These all extra amenities have made these offices even more popular. All these amenities boost the morale of the staffs very positively which historically advances productivity. The presence of the daycare facilities provided by the trained staffs also brings a great relief to the working couples who can focus well on their work without compromising on their responsibilities of parenthood. The office spaces also have a great atmosphere with great aesthetics and interior design. These factors create a un-cluttered and relaxed environment in these office spaces which alleviate the work stress that is being often experienced by the professionals.

Trends in the co-working spaces expected in 2018

These shared office spaces offer a lot of cost savings which is also coupled with the opportunities to network with the other entrepreneurs operating from the same work space for achieving certain common goals. So, these shared offices are certainly here to stay and evolve in 2018. Irrespective of the high potential that these shared office spaces have, there are also certain factors which can prove to be obstacles in their rapid expansion. These factors include the following:

• Stakeholders' orthodox attitude- There are few property-owners who are not able to understand the concept of coworking completely and they are often found to remain wary regarding the leasing of the real estate assets to the co-working operators. Due to lack of proper awareness, they feel that it is safer to rent out their properties to the traditional businesses. Also, this has been witnessed that India has certain faults in the legal system which acts prove to be deterrents for the co-working space operators to opt for judicial battles against the landowners.

• Agreements of exclusivity- As per the exclusivity agreement, only one co-working operator can be accommodated in one specific building. This leads to the non-optimal usage of space. Here, there is a limitation exercised on the growth potential of the co-working space industry.

In spite of the above hindrances prevailing in the present times, the future of co-working is projected to be very bright by the industry experts after witnessing the increased demand for the co-working offices.

Future growth expectations of co-working offices

The co-working operating companies are the hottest startups in India as they are receiving millions of investments from the top investors. The work culture is gradually evolving with the more and more adoption of the co-working spaces. There is an average of 85% occupancy of the available co-working spaces in India at the present times. This has been proven that a minimum of 20-25% of operational costs can be saved by adopting the co-working spaces. At times, it is even higher hanging on the nature of your business.

The experts are of the view that co-working is going to be a dominant trend in India and this is certain that it is not just an ephemeral style which is likely to fade away like mullets and bell-bottom jeans. As per the observations, this is being predicted by several experts that India offers a fertilizer ground for the immense growth of the co-working spaces. The reasons that account for the high demands of co-working spaces are the booming ecosystem of startups and the large list of flexibility attached to the co-working spaces.

Big investments are already in
India has been witnessing the demand for the co-working spaces not only from the startups and freelancers but also from the major business conglomerates and corporations. The expected funding in the co-working space provider companies is expected to be $ 400 million in 2018. 70% of the business opportunity is expected from the big corporations.

Crucial statistics related to the Indian co-working phenomenon

Delhi, Mumbai and Bangalore are the cities which are already experiencing a rapid growth when it comes to the demand for the coworking spaces. The expectation is that there would be around 400 shared offices across India by the end of 2020.

In 2018, the experts from this industry are predicting there would be a rise of the exclusivity agreements. This would mean that there would just be one coworking space in a single building. This is providing to temporarily dampen the market of the coworking operators and also lead to the non-optimal usage of the amenities and space. There are big players like Cox & Kings, Sequoia and Paytm already invested in the coworking space market and then they may face a temporary setback in 2018.

The experts from this industry are forecasting that the co-working spaces would soon do away with the lease-based models which have certain restrictions attached to the same. They are likely to implement a unique ownership model which offers even more flexibility at an even less price. The demand for co-working spaces are skyrocketing at the present times and this is a sign that the future growth of the co-working spaces is clearly on the cards.

For sharing your views and experiences regarding the co-working spaces, please feel free to write back to us in the comment box below.

Get Quick Payback With Cheap EDDM Marketing

Every business needs a marketing plan to be successful. An effective way to get a fast return on promotional marketing campaigns is Every Door Direct Mail ( EDDM ), a US postal service for local business that can benefit from targeted zip codes to every house or house and businesses right down to the individual carrier route . Compared to traditional direct mail has very low distribution costs. The cost is $ 0.183 for each piece. This is a cost-effective marketing solution that generates fast sales to new and old customers. Another benefit to EDDM is that it is delivered the day after it arrives at the post office. Direct mail can take weeks to be delivered and you may not know when it is delivered.

There are 6 standard sizes for EDDM: 4.5 X 12, 6 X 12, 6.5 X 12 6.5 X 9, 8 X 6.5 and 8.5 X 7. All sizes cost the same to mail. In addition to cheap mailing fees, there is no need to buy expensive mailing lists and address imprinting. Just select the zip codes in your target areas right down to the individual carrier route. To make this even easier, let your printing service handle the paperwork and delivery to post offices of your choice.

With this EDDM marketing, you can mail directly to local residential customers in the address area of ​​the card. The maximum quantity allowed in this retail program is 5,000 to 25,000 a day at any one post office. Mailers must be bundled in 50 or 100 so they can be quickly distributed to the right carrier.

Put in your target zip codes and choose using breakdowns showing residential, business, total, age 25-44, size, income and cost. This free easy-to-use demographic guide map lets you select the best neighborhoods to give you a fast return on your investment.

You can deliver to other post offices as long as you send a minimum of 5,000 to each. This is so the post offices are not overloaded with EDDM mail. Another advantage is that many printing services offer full service mailing. They do the paperwork, bundling and delivery to your post offices of your choice. Having your printing service do the mailing for you allows you to not pay sales tax as you are not taking possession of this printing.

This quick return marketing plan is best with local businesses such as take out and restaurants, realtors, dry cleaners, retail stores, auto dealerships, contractors and home services, medical professionals, health and beauty services – to name just a few business that can benefit from this promotion.

One very important tip is that this is not a one-time test to see if you can recover your cost in your first mailing. If you offer a valuable discount sale you should get your investment back in a short time. The best way to get high returns is by making your EDDM campaign a monthly mailing to keep you brand in front of people's eyes so they remember your business.

Using this EDDM program is a great way to get a fast return on your promotional marketing campaigns. It can save you in mailing costs as well as saturate any area you want to concentrate sales. Whether you use full service EDDM printing or do it yourself, this is a successful way to target your audience without spending a lot of money.

To determine your best demographics go:

What’s the Hardest Part of Marketing Yourself?

In my Fast Track Marketing System I divide marketing into seven very specific modules:

1. The Game of Marketing

2. The Mindset of Marketing

3. Marketing Messages (Your Value Proposition)

4. Marketing and Selling Conversations

5. Written Marketing Materials

6. Marketing Strategies

7. Marketing Action Plans

All of these have their particular challenges. But in my experience in working with thousands of Independent Professionals, it's # 7 that seems to be the hardest for most people.

After all, most of the other 6 modules are all about preparation to market yourself.

You learn the basics of the game of marketing, you work on your marketing mindset, you develop marketing messages, conversations, and written marketing materials, and very choose the marketing strategies to get the word out.

And then the rubber hits the road. You have to actually get out there and connect with potential clients through networking, speaking, an eZine, social media, emails, etc.

For most, the bottom falls out of their marketing at this point. It simply goes now, or more specifically it goes into the infamous “Random Zone” where things are done haphazardly and inconsistently.

If people have worked to develop the whole foundation of their marketing first, know who their target market is, have put together a web site and have practiced their marketing and selling conversations, they are going to have more success.

But even the well-prepared struggle with implementation.

Why is putting action plans into action so hard? Here are three of the most common ones. Are they familiar to you?

1. As soon as you start reaching out, you face possible rejection. What if your message, your talk, your emails fall on deaf ears? What if your potential clients could care less? What if they outright rejected your promotional efforts?

We conjure painful mental images in our mind that stop us cold.

For this one we need to work again on our mindset, on our thinking, realizing that if we reach out and people are not interested, that it's not personal. They do not hate us; either they are simply not good prospects right now or our message does not have the impact it could.

So reach out to new prospects and keep improving your messages.

2. It takes way more time and effort than you ever thought it would. We think of marketing as a few promotional things we do here and there. This should be easy, we think. But it's not.

Time to do a reality check. Any marketing activity takes time, effort and commitment to make it work. Marketing is a bit of an art and nothing works perfectly on the first draft.

You need to make detailed and realistic plans based on strategies that others have used successfully in the past. If you just make it up as you go along, your chances of success are very slim.

3. It's never good enough and although you might even know what you're doing, you put off your marketing walks until everything is perfect … but it never is.

What underlies these are beliefs about perfection, not being good enough and being judged by others. It's not so much rejection you fear, but disapproval. What will others think of you?

Well, if your marketing campaign is not relevant to those you are targeting, it's not a big deal. They'll just ignore it. They will not think much about it at all. But for the ones that are looking for what you offer, they're not only interested, they'll respond.

Your prospects are not looking for perfection from you; they're looking for assistance and value. If you've got that, perfection is virtually irrelevant.

I've done a whole lot of marketing action plans that were rejected by most people, took me a long time to implement, and were far from perfect. And most of them have made me hundreds of thousands of dollars!

Marketing success is about know-how, value, commitment, and persistence. Everything else is just a distraction.

The Fearless Marketer Bottom Line: There could be a lot of other things stopping you from following through with your marketing plan as well. The question is, where are you going to focus – on your fears and worries about rejection, time, and perfection – or are you going to focus on the value and difference you make and give your marketing plans a real chance?

Connect More

Even if you have been networking for a long time, there are still plenty of ways to amp up your game. It is great to lean on the tried and true but just like technology, networking evolves. It changes, develops and grows in various shapes and forms. In order to be a savvy networker, individuals and organizations need to stay ahead of the curve.

Listed below are useful tips for increasing connectivity, improving relationships and gaining the most out of your endeavors.

Your Apps

Definitely take advantage of technology to further connect and build upon your network efforts. Read blogs, get recommendations and search app stores to find the latest technologies and advances. Having mobile devices at our fingertips allows us to be more interactive, gain more knowledge and progress at a faster pace.

Your Network

The big question is not quality over quantity as much as it is how you are utilizing your existing networks. How do you view the people in your online and offline communities? Are you taking the time to build long term relationships and master the true art of networking? Are you paying it forward and contributing value? Are you using your network strategically? Focusing on these questions can better navigate your development and success.

Your Character

Often overlooked but very critical in your professional and social goals is your attitude as well as behavior towards others. Although considered a soft skill, interpersonal skills are important components in establishing your brand and credibility with others. Of course, ethical behavior and honesty lead to trust with others and more opportunities.

Use these practical tips to connect further and build dynamic and viable networks. These resources and tools can greatly enhance your networking mission and create amazing relationships.

PS I Love You

Most people think of the postscript as a place to tuck cute or mushy messages at the end of a note to a loved one. In reality, postscripts can be a surprisingly powerful tool for marketers.

I include a postscript (a sentence or two preceded by “PS”) in almost every marketing letter or email message I write for my clients. Interestingly, nine out of ten new clients will request the postscript's removal the first time they encounter one. “It's silly to add a PS” some suggest. “This information belongs to the body of the letter,” others insist. “Nobody's going to read that,” still others claim.

But they're all wrong. A thoughtfully written postscript adds powerful impact to a letter and can dramatically improve its success rate. Why? Because of how people actually read letters.

You see, a common misconception is that people read letters in a linear fashion – starting at the top and working their way to the bottom, line by line. Decades of direct marketing research proves that is not really what happens. The vast majority of people first glance at the salutation to see who the letter is intended for (even though the envelope was previously addressed to the reader), so the first thing your recipient sees is “Dear Bob,” “Dear Mr. Smith, “” Dear Customer, “or whatever you've chosen. (That makes the choice more important than you may realize, by the way. The more personal the salutation, the greater the reader's immediate interest.)

The second place people look is the bottom of the letter, to see who it's from. If there is a postscript, that's where their eyes travel next. Most will read the entire postscript before deciding whether the letter is worth their time. If the message in the postscript is engaging, compelling, or intriguing, they're more likely to go back and read the entire letter – and when they finish, they'll read the postscript again.

In other words, the postscript provides the first impression of what you're trying to sell, promote, or communicate, as well as the last impression the reader will have of your message. That's why it's generally a good idea to include one, and why you should approach it thoughtfully instead of treating it like a throwaway line.

How should you use a postscript? There are several ways that are especially effective. First, you can restate or re-present your offer or main message, as in “PS Remember – we're offering our top-of-the-line veeblefetzer for 40 percent off through June 1.” You can use the postscript to emphasize a key benefit of what you're offering, such as “PS Our veeblefetzers make you more productive by coring radiations in half the time of our competitors' models.”

If your offer includes something that eliminates or reduces risk, use the postscript to say that, as in “PS You can put our veeblefetzer to the test for 30 days at no cost” or PS We offer the only veeblefetzer with a two-year parts and labor warranty! ” You can also use a postscript to share a positive testimonial, such as “PS Bob Smith of Veggiworks credits our veeblefetzer with increasing his vertical production by 62 percent last year!” Another common tactic is suggesting that failing to act is foolish: “PS I do not know why anyone would pass up this offer, because there's absolutely no risk or obligation.”

Pay attention to the marketing letters and emails you receive over the next month, and see how many of the most effective and compelling ones include that trusty tool. Start incorporating them in to your own correspondence, and see what effect they have.

Still not convinced? If you regularly send some kind of sales letters, perform what's known as a “split test.” Divide your mailing list in half. Send one group the letter with the postscript, and the other group the letter without it. Then compare the results.

PS They're definitely worth the effort!

Money – And How to Make More of It

I do not know many independent professionals who would not like to make more money.

It seems so simple. There are also only four ways to make more money in your business:

1. Get more new clients or customers

Raise your rates or fees

3. Sell ​​more services to each client

4. Get more repeat business from existing clients.

Yes, but how do you actually accomplish those three things?

For the next several weeks, I'm going to write a series of articles on how to make more money in your business.

And I'm going to do my best to give you practical, actionable ideas that work. I know they work because I've3 used them and so have many of my clients over the years.

But before I start, there's an important things to understand about money.

Money. Is. An. Emotional. Issue.

Money is not dollar bills in our pocket or numbers in our bank account.

No, in our minds, money is about our worth, about how we compare ourselves to others, about how we feel about ourselves, about our success, and extremely about our survival.

I have a favorite story about money that makes this very clear.

A few years ago, I worked with a husband and wife team who were executive coaches.

Because of our work together, they started to attract more clients on a consistent basis.

However, like many independent professionals, they were undercharging for their professional services.

But when I complained they raise their fees, they became very uncomfortable.

And when I dug in, I discovered why.

It turns out that both had been raised in relatively poor families and they continuously got the message that “rich people are dishonest.”

Because they believed that to be true, of course they did not want to raise their fees. That would make them, in their minds, dishonest.

And, if they felt they were dishonest, that would be a moral failure. That would not feel good. It actually felt better to make less money!

After we explored this belief in depth, they realized that it was both emotional and illogical. It was clearly not true that all rich people were dishonest.

Their belief started to transform to: “We offer an honest service that makes a difference to our clients and it's OK to charge what that service is really worth.”

This new belief felt a lot better than the old one.

And realizing this, they finally clearly saw that the fees that then charged were virtually nothing compared to the value their clients received.

And before too long they had doubled their fees with almost no pushback from their clients.

And no angst on their part.

So, the very first thing to examine if you are not making the money you want, are your beliefs about money.

Sounds simple, but it's trickier than it looks.

Why? Because we believe what we believe to protect us from any kind of harm – even if this harm is imaginary.

My clients believed they'd become dishonest if they raised their fees. So, in their minds, not raising their fees pretended that from happening.

What shook this belief was clearly seeing that it was essentially nonsense. They could raise their fees and still be honest people.

With this powerful insight, their belief was forever changed.

And now, as a business owner, I challenge you to question your beliefs about money. First, identify the ones that are holding you back.

Here are a few very popular ones:

Money is scarce

My clients can not pay higher fees

People will think I'm greedy

More money will lead to problems

It feels wrong to make money doing what I love

Money will corrupt me

Being wealthy will make me arrogant

I do not deserve a lot of money

Money leads to bad things

More money just means more taxes

Wanting more money is selfish and shallow

List yours here: ______________________

I do not know which of these beliefs is running you, but if you are not making the money you want it's almost certain that one or more of these beliefs is holding you back.

What are the fears behind the beliefs?

Honestly ask if those beliefs are true and if they are serving you or limiting you.

Then ask how things might change without those beliefs.

You just might find that it's not so hard to raise your fees after all.

So, the first thing you must do to earn more money is to question your beliefs about money. Unless you do that, you're definitely able to take the practical steps that will help you earn more money.

Do this honest questioning about your money beliefs and you'll be ready to learn a number of step-by-step approaches to earning more money that I'll cover in the following weeks.

Cheers, Robert

Why Co-Working Is Now Everyone’s Cup of Tea (or Coffee)

It is a well-known fact that space is a luxury in Hong Kong, whether it's residential, commercial or office space. According to CBRE's semi-annual Global Prime Office Rents survey and JLL's Premium Office Rent Tracker report, Hong Kong remains the world's most expensive office market in 2017.

A few extra square feet here and there could easily eat up the finances of start-ups or freelancers who could invest that money into growing their brand rather than paying an exorbitant monthly rent for office space.

A “work-from-home” setup looks like an inviting solution but, let's be honest, working on that business proposal while sitting on your bed or in your living room is hardly conducive to productivity. There's always the temptation of putting off work due to the myriad of distractions in one's home.

Your neighborhood coffee shop might be a tempting workspace, however, how many cups of coffee would you end up ordering to justify hogging that corner table with the lone charging dock? Imagine the dirty stares you get from other patrons waiting for you to vacate your seat. Not to mention the heavy foot traffic of customers coming in and out can derail your train of thought. Plus you will be the unwilling subject to whatever muzak the barista has chosen to play for hours on end.

So, where does that leave you, our intrepid entrepreneur?

Fortunately, a wide variety of co-working spaces have cropped up all over the city that now, finding the right one is just a matter of matching a flexible workspace to your taste.

At some co-working spaces, you can still enjoy that coffee-shop atmosphere without the terrible muzak, the din of conversations at every table around you, or the competition for prime seating locations next to the power outlet. Many co-working spaces have free-flowing coffee or tea, while some even come with its own barista that serves designer coffee in a casual and comfortable atmosphere that helps motivate your productivity.

Additionally, you will not have to stress about being trapped in a long lease or astronomical office rental costs. Co-working spaces offer flexibility, whether you need the space for just a few hours a week, or a dedicated desk for a couple of months. You need not worry about maintenance and repair costs eating away at your budget, or having to personally purchase office equipment that you definitely have no room for in your 300-square-foot flat in Wan Chai.

Co-working spaces or flexible workspaces also give you the opportunity to rub elbows with fellow solopreneurs. Networking is key to any growing venture and co-working crosses your path with potential clients, partners, or investors that could raise your business to the next level. Professionals from various business sectors avail of co-working spaces, and each day brings you insights into your target market or potential solutions to that roadblock in your project.

Studies show that people empowered to choose a workspace that suits them well are much more productive than those forced to work in a drab environment. Finding the right workspace for you (or your team) is one of the best investments you will ever make.

Is Direct Mail Still Effective?

I'm often asked “Which is better, email marketing or direct mail marketing?” While email is a very effective medium for communicating and selling customers – from the prospect of prospecting (finding NEW customers) – I feel direct mail is much more effective, and here's 7 reasons why:

HIGHER RESPONSE. When searching for “new” customers, study after study proves regular mail will generate more new customers than email. A recent study by the DMA (Direct Marketing Association) shows direct mail being 10 to 30 times more effective than email.

HIGHER DELIVERY RATE. A good mailing list is typically 95% deliverable. On the other hand, the great majority of email lists being advertised have a delivery rate of below 50%. Also, due to the constant onslaught by spammers, the ISPs (Gmail, Yahoo, AOL, etc) are beginning to block unsolicited emails … and for this reason some are predicting the demise of email “prospecting.” Fantastic offer, fantastic creative, fantastic list … all this is irrelevant if the ISPs do not deliver. With regular mail – your offer gets delivered!

HIGHER OPEN RATE. With the great majority of email “prospecting” campaigns, 95+ percent of all emails are not even opened. The email recipient will either delete or transfer to the SPAM box … without even peeking at the email … your brand name. On the other hand, postal mail is a tangible item that typically captures a glance. The receiver may not read every word, but your company name / brand will gain much more awareness with postal mail than with email.

MORE PROSPECTS. Accurate – quality email addresses are very difficult to acquire – mainly because most people do not opt-in for 3rd party offers. For this reason, virtually all email lists are missing the majority of the target. Typically a good mail list offers 80% more prospects.

LONG SHELF LIFE. The shelf-life of an email offer is measured in seconds, while an offer through regular mail can linger on a coffee table for days.

LESS COMPETITION. More than ever consumers are bombarded with digital offers that they do not want. Email is now the cluttered option, while direct mail presents the uncluttered option. With postal mail your offer will not get lost in avalanche of competitive offers.

SAFETY. This one is a biggie! With the growing threat of identity theft, viruses, and SPAM, people are becoming more and more hesitant in responding to on-line offers … even legitimate interesting offers. Regular mail is safe … the user can visit any website on his / her own time schedule and without having to click potentially dangerous links.

So, for “prospecting” as well as putting offers in front of qualified buyers (BUYERS that are looking for your product or service) that will help grow your business quickly … “old fashion” mail is much more effective than email! Email “prospecting” is losing its power. Direct mail on the other hand has never really lost its power and is in fact gaining strength. This is the very reason that even some of the largest Internet names (Google, Facebook, Microsoft to name just a few) are major direct mail users themselves. Bottom line – companies that use regular mail will gain a competitive edge on the competitors that skip mail.

If you want to grow your business quickly and cost effectively, NOW is the time to get started on your direct mail campaign!

Money – Discovering Your True Value

Today's article is the second in a multi-part series on making more money in your business.

The main reason I'm writing this series on making more money is that, in my experience, most independent professionals are simply undercharging for their services.

Last week I talked about how limiting beliefs about money may be holding you back.

This week, I'm going to talk about how to change the way you think about charging for your services.

Your services are not a commodity

If you're a commodity, your clients will think about the fees you charge and how they can get the lowest fees possible.

They'll think your services are like everyone else's.

Buying your services is not like buying rice, steel, or heating oil. You can always find a lower price somewhere and get more or less the same commodity.

But if you're a consultant, coach, trainer, financial planner, or another professional, your focus can not be on your fees, but on the results you produce for your clients.

Think of some of the results you've achieved for your clients. Did not they make a huge difference in your clients' lives and businesses?

Many of my clients have increased their incomes by tens or hundreds of thousands of dollars as a result of the work they've done with me.

And I'm sure it's the same with you.

And if your services do not result in a monetary return, they bring other rewards that are often even more significant: big gains in confidence, fulfillment, and relationships.

Your services can change the lives of your clients. They are not a commodity.

This is the way I try to think about it:

If a client is looking for your help, forget about your fees and figure out what service you would ideally provide to help that client achieve the desired result.

And then ask the client what the value of that service would be to them.

Then charge that amount.

No, you will not always get that project, but in many cases you will because you are so confident of the results you'll produce.

This is just the opposite of what many independent professionals do.

They first wonder what the client can afford, and then create a package of services that will meet the client's budget, not thinking enough of the ultimate results.

Then they end up working like a dog, resenting that they made so little money for so much work and often not achieving the best results possible. Sound familiar?

Time to get paid what you're worth!

Alan Weiss, the Million Dollar Consultant, calls this “value pricing.”

Ultimately you determine the value to the client and then charge for that value (and then deliver on it).

When I learned this principle many years ago, I had a prospective client contact me with the task of finding a title for his book.

We talked and explored the value to him. It would make all the difference to have the right title. He wanted a title that accurately reflected the essence of the book. And he needed it quickly.

I also realized that if I charged a low fee he probably would not appreciate the work that went into coming up with a good title and might get stuck in the loop of asking others for their opinion and get nowhere.

So I charged him $ 2,500 (this was almost 20 years ago).

Ultimately, I got the project and did a lot of in-depth work to determine the most appropriate title.

I came up with just one title name. He loved it and used it for the book. He got the value he paid for.

In fact, he got even more value as I also cave him a lot of input about the contents of the book.

So, think hard – what are your services really worth?

In most cases, they are worth a whole lot more than you think they are.

Cheers, Robert

Networking Tips: The Art of Storytelling

Networking is such an exceptional tool for establishing relationships, advancing in your career and academies and developing your business. One of the many ways to be successful in networking is to have strong, effective communication skills. Equally verbal and non verbal, savvy networkers can relay their personal brand, share their passions and demonstrate good business ethics. A unique component of this type of communication is storytelling. Being able to engage and connect with your counterpart can serve many useful benefits.

Listed below are ways that individuals and organizations can market and bring awareness to their initiatives.

Set the Scene

When sharing a story or interaction with someone, set up the background of the story. Talk about information that is relevant for them to understand and grasp the narrative. Spark their interest and curiosity to further the engagement. Highlight key factors which relate to your career, profession, business, academies etc. Be clear and concise while being creative.

Make the Connection

Do not tell a story just to tell a story. Have a purpose, meaning or lesson which reflects the narrative. Be sure to have an outline in mind and a method towards explaining details and other important aspects which can be memorable. Make links, comparisons and other correlations so that your story adds value and relevance. Make sure to tie it into your passions, endeavors, future goals etc.

Open Discussion

Once you have shared your story, give room to promote additional dialogue and conversation. Involve your response with feedback, questions or another story. Deepen the interaction by reinforcing the morals, lessons or actions in the story and how they are applicable in business, academic or life in general.

Use these dynamic tips to build quality relationships and extend your personal or professional brand. Draw upon this form of communication to market, explain and bring awareness to your initiatives for networking or building quality networks.

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