Marketing Theory Without Execution: An Idea With No Follow-Through

An ongoing debate exists in the marketing industry that begins the following question: Is it more important to devise a marketing strategy or to execute actions to achieve your goal? There are good arguments all the way around this debate, but when it comes down to it, the answer is really … neither. You simply […]

Networking Do’s And Don’ts

Networking is a critical marketing tool, it is a great way to develop mutually beneficial relationships with like minded professionals. Networking can occur in a variety of settings: from face-to-face business conferences, to luncheons, coffee, or afterwork drinks meetings. There are also several online networking platforms such as Twitter, Facebook, LinkedIm, Houzz and more. Networking […]

Direct Marketing Automation – Your Most Reliable Marketing Strategist

Marketing Automation is an evolving concept and that's why it does not come as a surprise that only a few marketing companies are actually using it. There are, of course, many companies waiting eagerly to climb the bandwagon, so it is a probability that we will see a decent surge in the number of companies […]

How To Make Networking Boost Your Sales Success

Many self-employed individuals and people aiming to earn more sales commission think of networking as a form of prospecting. They enter networking mode ready to smile, to meet people, and to give out their business cards. They focus on coming away with qualified prospects, good referrals, and even new sales. Too many reap frustratingly mediocre […]

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