Author Archives: manager

Looking for a better way to connect with customers and prospects in this technology-rich, multi-channel environment? Would you think I was crazy if I suggested using a channel that was developed in the early 20th century? That channel is direct mail. And while many of today's marketers may dismiss it as a quaint relic of […]

Once upon a time There's an apocryphal story about a tuna cannery at the turn of the 20th century. Canned salmon was the dominant fish sold over most of the US. An exec with the tuna cannery compared all the features of his tuna with the features of canned salmon. One of the biggest differences […]

Did you know that you have a networking image? Many savvy networkers do not have a clue and do not take advantage of this extraordinary branding mechanism. What is a networking image? It is the tangible and / or intangible impression or form which a person reflects. It can help to build credibility, trust, professionalism, […]

Direct marketing deliveries your marketing message directly to a group consumers or businesses on a personalized level (such as a telephone call or via a personal email message). It's a form of marketing that provides the recipient with a direct call to action. The following are the three main types of direct marketing. Mailing Lists […]

Customers are looking for companies that can keep purchasing from and brands they can become advocates of. In other words … while you are searching for customers to love your brand, customers are also looking for companies and brands to LOVE. Think about it: with all the choices in the market customers currently have (with […]

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